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What branded content isn’t | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Alexandre Gravel

With branded content, I can’t tell your customers your yogurt will be 30% off this weekend. But with ongoing content efforts, I can make sure that when you want to tell them it is with an ad, you’ll know better than before how to reach them and they will be more willing to hear from you.

http://strategyonline.ca/2014/10/17/what-branded-content-isnt/
 

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